In 2026, Grouse Mountain Resort celebrated its 100th birthday. To mark the occasion, the mountain was given a temporary rebrand - taking inspiration from a century of stories to honour a beloved Canadian landmark.
The branding was centred around an anniversary wordmark - which incorporates elements from both past and present logos.
Throughout the year, the anniversary branding was used across multiple advertising campaigns, which paired together modern day and historic imagery.
To toast the celebrations, Grouse released a limited-edition beer in collaboration with local brewery North Point. The label features a collage design, commemorating key milestones from throughout the mountain’s history.
Taking inspiration from historic logos, posters and memorabilia - the anniversary merch collection included one unique design for each of the last ten decades.
On-site graphics gave visitors an opportunity to learn more about the history of the mountain.
A dedicated website provided updates on centennial events - along with a historical timeline and a gallery for guests to share their own photos and memories. Built using Squarespace.
The anniversary logo - shown as part of a mountaintop drone show.