‘Lift access - on the shore’. In spring 2025, Grouse Bike Park opened to the public, becoming the first ever lift-accessed mountain bike park on Vancouver’s North Shore - already a world-famous destination for mountain biking. The park offers trails for riders of all skill levels, along with iconic views of the Vancouver skyline.
As a brand-new venue, the park branding needed building from the ground up, covering everything from logos, to wayfinding, advertising, merchandise and staff uniforms.
